Understand demand. Test the market. And do something new.
In 2015, our co-founder, Tim DeSilva began an industrial design experiment. What followed was a passion project that would one day become a second business. From rapid prototyping, to market-testing on Kickstarter, to the realization of what was once just a sketch, Record Props was born in 2017.
A first-of-its-kind product type, Record Props was the first design to hit the market that displays both a vinyl record and it's large-format cover art, together as one, in an easy and rapid way.
From the product design and manufacturing, to the brand development, visual identity, positioning, packaging, e-commerce and digital marketing, Record Props has now become one of the top recognized and ranked utilities in the market category (success metrics below). It helps to have a pretty stellar brand & marketing team behind a good idea.
Through this process, our team was fortunate to learn and execute on the industrial design process, e-commerce, fulfillment, and the methods to take full control of the supply chain allowing the entity to maintain agile operations while responding to the market demand when needed.
Keep an eye on more product development to come within this parent brand, and keep the music playing... always.
Success Metrics: From 2017 to 2019 (and to present), Record Props went from launching the brand to becoming the top organic search by category, with brand recognition and less need to pay for traffic via advertising. The top product keywords rank consistently in positions 1–5 of google search and generate the majority of current traffic and sales, outside of the holiday season.
Record Props surpassed all competitive products to a point of competing against other outlets (Amazon and Etsy) for continued organic traffic. In addition to direct-to-consumer website sales, the brand and product have generated a search category of "Record Props" as “Amazon's Choice” which has furthered reach.
