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Visual Identity & Logo Design

The defining moment of a brand is its first impression.

Logos. Colors. Typography. Prepare to look the part.
Humans process visual information faster than any other form of content, so we make first impressions stick. We make them thoughtful. We make them engaging. We make them versatile. And we make them consistent. That means your logo, color palette, typography, photography, video – everything related to visual aesthetics – needs to be versatile and work cohesively in any context. ‍
susu visual identity & logo design by Culture Pilotthe storyhive visual identity & logo design by Culture PilotThunderbird visual identity & logo design by Culture PilotDurable Minds visual identity & logo design by Culture Pilot
Mona Loves Gustav visual identity & logo design by Culture PilotStation Houston visual identity & logo design by Culture Pilotrestored path visual identity & logo design by Culture Pilottripfix visual identity & logo design by Culture Pilotstation visual identity & logo design by Culture Pilotvisualized visual identity & logo design by Culture Pilotclean habits visual identity & logo design by Culture Pilot
questkids visual identity & logo design by Culture Pilotapropos visual identity & logo design by Culture Pilotdawn house visual identity & logo design by Culture Pilotloop 9 bbq visual identity & logo design by Culture Pilot
From a tiny 16-pixel favicon or a social media avatar to video ads, larger-than-life billboards, or the infinite sizes and spaces your brand may appear – on mobile, desktop, in print, packaging, signage, and more – we create a level of hyper-detailed consistency, packaged together in a system that scales.

Nit-picky? Maybe.
Effective? Proven.

All of these parts support one another by design. That cohesiveness and consistency lead to brand recognition. And that's visual identity in one tiny nutshell. Visual Identity sets the foundation for logo design and all aesthetic decisions, while brand standards and style guides ensure versatile growth to follow.

What's involved in Our logo design process?

Our logo design process kicks off with creative briefs, mood boarding, and strategic planning. This sets the stage for our tried and true process of sketches and refinement toward the intended vision to accurately symbolize our goal in a clever and captivating way. Here's a high-level look at the process...
Black & white logo sketches and illustrations pave the way for early concepts and initial idea shares.
 visual identity & logo design sketches by Culture Pilotvisual identity logo design concept stage by Culture Pilot
Typography and Color Palettes narrow The focus.
 visual identity & logo design color palettes and typography by Culture Pilotvisual identity logo design color & typography stage by Culture Pilot
Application concepts demonstrate use cases and environmental context.
visual identity logo design application & context stage by Culture Pilotvisual identity logo design application & context stage by Culture Pilot
production and Development bring it all to life.
visual identity logo design production & development stage by Culture Pilotvisual identity logo design production & development stage by Culture Pilotvisual identity logo design production & development stage by Culture Pilotvisual identity logo design production & development stage by Culture Pilotvisual identity logo design production & development stage by Culture Pilot
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