The defining moment of a brand is its first impression.
Logos. Colors. Typography. Prepare to look the part.
Humans process visual information faster than any other form of content, so we make first impressions stick. We make them thoughtful. We make them engaging. We make them versatile. And we make them consistent. That means your logo, color palette, typography, photography, video – everything related to visual aesthetics – needs to be versatile and work cohesively in any context.
From a tiny 16-pixel favicon or a social media avatar to video ads, larger-than-life billboards, or the infinite sizes and spaces your brand may appear – on mobile, desktop, in print, packaging, signage, and more – we create a level of hyper-detailed consistency, packaged together in a system that scales.
Nit-picky? Maybe.
Effective? Proven.
All of these parts support one another by design. That cohesiveness and consistency lead to brand recognition. And that's visual identity in one tiny nutshell. Visual Identity sets the foundation for logo design and all aesthetic decisions, while brand standards and style guides ensure versatile growth to follow.
What's involved in the logo design process?
Our logo design process kicks off with creative briefs, mood boarding, and strategic planning. This sets the stage for our tried and true process of sketches and refinement toward the intended vision to accurately symbolize our goal in a clever and captivating way. Easy right? Here's a high-level look at the process...
Black & white logo sketches and illustrations pave the way for early concepts and initial idea shares.
Typography and Color Palettes narrow The focus.
Application concepts demonstrate use cases and environmental context.
production and Development bring it all to life.
