In this digital, AI, and tech-driven era, a highly functional online presence is foundational. Our website is our identity.
1. Information Architecture: At the core of our design and development process lies a data-driven strategy that kicks off with comprehensive information architecture planning to outline the site structure, organization, and flow of our web content.
2. Content Strategy stems from
Brand Strategy & Positioning. Once we have enough data to fully understand the type of content our customers are seeking, we can determine which content exists and which content should be newly created. Mapping out necessary content accelerates copywriting for engaging SEO-optimized pages and accompanying visual needs such as photography, video and illustrations.
3. Technology Strategy then ensures content is delivered appropriately for improving end-user experience, internal management, and overall longevity of the website. This blueprint assures compatibility of web frameworks, content management systems, web hosting, and any necessary integrations. Most often, we look to automate lead-capture, CRM integrations, e-commerce, or third party tools that help create better efficiency for handling data collection and customer experiences.
4. Website Design: With all of the pieces now in place, the design process begins. User Experience (UX) planning brings together content and technology with clear navigation and responsive interactions through User Interface (UI) design that builds on our brand's
Visual Identity. This phase adds user behavior and intent to ensure our website provides the right content at the right time – an intuitive marketing funnel and seamless user journey.
5. Phased Development & Launch Strategy: As page designs come into focus, the custom coding & development stages begin to move us toward working betas that are tested internally and proofed as we ready for launch.
We champion the phased launch approach; this allows us to go live with crucial content and components, gather user feedback more quickly, and iteratively refine and add features for progressive enhancement.
Our entire Website Design & Development process is tailored with the sole aim of creating a user-focused, content-rich, strategically designed website that not only ranks well but also converts visitors into customers.
When we take the time to do things right, we come away with a comprehensive package of strategy, aesthetics, and technology that culminates in a website that’s not just functional and beautiful, but designed to impress and emotionally connect. It's the digital flagship of our brand, and when done well, growth and advocacy are soon to follow.
