When we set out to help position any company or product, the results often stem from the minds of the executive team. For Project Luong, that story is a bit different – they give everyone on their team a voice – and that's a culture we can get behind.
Following an internal company rebrand, we were approached to help overhaul brand positioning and content strategy, followed by the design and development of a new website for this leading Architecture Firm.
Redefining the pillars that would guide our foundational messaging framework came naturally as several concepts became consistent:
1) Partner Thinking – Do what is needed, not just what is required.
2) Collective Knowledge – Working, adapting, and growing organically together.
3) Problem Finders – Step back, see beyond, think ahead. And
4) Critical Thinkers – Solving the people problems first.
Developing a voice that's reflective of the organization followed with key nuances such as: Speaking plainly without bullshit or buzzwords, understanding the difference between confidence and arrogance through natural humility, and maintaining a sense of humor without eroding authority.
All of this made for storytelling that better reflects the culture and leadership of the organization. And when combined with the beautiful imagery of their work, it's a clear look at the company’s growth and commitment to an expansive approach. Succinctly put by their tagline, Project Luong is about "Doing More."
Thanks to an ultra-organized and openly candid leadership team, this creative collaboration resulted in a new website that represents the strength of each of our teams – showcasing market position, company culture, and a portfolio highlighting why this firm is one of the top-rated in their field.
A look behind the scenes at our wireframing UI Design...
