Study and understand the market, find your voice, stick to your roots, focus on quality, and keep it real. Throw in a pie shop and a jaw-dropping patio for good measure, then build consistent campaigns that connect.
Paying tribute to the European immigrants that settled in Central Texas, who introduced the process of fire-roasting and smoking premium meats for cowboys, comes Loop 9 BBQ.
The Loop 9 BBQ brand voice is like a great coach, reminding us that the most impactful teachers were also the toughest. Knowledgeable but not condescending. A little Unpolished. But always top quality. Quirky in the best of ways. Community-minded and inclusive, Loop 9 is a place for anyone, anytime where you'll always find a welcomed seat at the table.
In partnership with our friends at Triple Tap Ventures, Culture Pilot brought out our full suite of services to build and manage an enticing restaurant brand with and a complete in-person and online experience. From the aesthetic and personality to the soundtrack and friendly marketing content, Loop 9 BBQ has developed into a newsworthy BBQ staple of Grand Prairie, TX.
The BBQ restaurant features Culture Pilot's first AI-generated, social wall mural (designed and installed in 2022), with over a dozen AI art pieces combined to invite customers into the #loop9fam portrait wall when they arrive in line.
In year two, branding and marketing continued building on successful menu items, while shifting sales focus to catering programs, and enhancing the Loop 9 pie shop with more surprises and Texas treats.
No great restaurant branding would be complete without some eye-melting photography to fortify the marketing. Extra special thanks go out to the folks who came along for the collaborative ride with us like Nancy Farrar, Natasha Nivan, and the infamous Robert, J. Lerma. Their added finesse has increased belt sizes everywhere.
In the current marketing era, we're bringing everything we've come to expect (and even some we don't) to mouthwatering restaurants who put customers first. Welcome to Texas. Let's eat.
